300 ml · pH 7

PURIFICA · Shampoo

Cleans without stripping the oils that protect the skin. Coconut-derived surfactants, colloidal oat and ceramides, at a dog's neutral pH (6.2–7.4), not the 5.5 of a human shampoo.

Available now

€39

90-day guarantee: if you do not see the difference, you get your money back.

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What is in it

Coco-Glucoside · Sodium Cocoyl Glutamate
Mild coconut surfactants, no sulfates
Avena Sativa Kernel Flour
Colloidal oat: its avenanthramides calm the histamine-driven sensation of itching
Ceramide NP · Ceramide AP · Phytosphingosine · Cholesterol
Ceramides in physiological ratio: the cement missing from atopic dog skin
Panthenol
Provitamin B5: soothes and holds water in the skin
Bisabolol
Isolated from chamomile: calms redness without the risks of an essential oil

Plant glycerin, oat beta-glucan and allantoin complete the formula, on a base of water with citric acid (pH adjustment) and a mild preservative (sodium benzoate + potassium sorbate). A product with no preservative is not a safer product: it grows bacteria in the bottle.

These are the main ones. The full list (INCI) is printed on the label, and we publish it here as soon as the laboratory closes the batch formula.

What is never in it

No sulfates (SLS/SLES)
No parabens
No synthetic fragrance or dyes
No essential oils — tea tree oil is the most reported essential-oil poisoning in pets
No denatured alcohol
No silicones or mineral oils
No insecticides, no permethrin

How to use it

Once a week while they scratch, then twice a month.
Massage for 5 minutes into wet coat and rinse well: contact time is what soothes.